Our Story
Our Story
Rooted in Tradtion
Our story is steeped in the rich history of brewing, rooted in the heart of Texas since 1909, but it’s also a tale of constant evolution and anticipation of what lies ahead. From our humble beginnings, we’ve upheld the time-honored traditions of quality brewing that put us on the map. But we’re not content with resting on our laurels. As we journey forward, we’re embracing innovation, exploring new flavors, and continuing to perfect our methods, promising an even brighter future for Shiner Beer.
Timeline
2000's: The Leopard Mark
-Homebrewers and small producers began pushing back against homogenization. The modern craft beer movement took shape in the late 1960s and 1970s.
-The number of American breweries grew from 42 in 1978 to more than 2,750 by 2012– matching or exceeding estimates from the colonial era.
1920's: Prohibition
-Prohibition forced breweries to shut down or adapt. Many Americans turned to soda fountains and ice cream parlors as social spaces.
-Before Prohibition, there were more than 1,300 breweries in the U.S. After repeal, fewer than 30 remained.
1830's: German Immigration Changes Brewing
-A large wave of German immigrants transformed brewing in America from a household practice into a professional industry.
-German brewers introduced lager styles and large-scale urban breweries.
The use of hops helped preserve beer, making these styles more stable and widely appealing than English ales, which spoiled more quickly.
1630's: Beer arrives to North America
-The first commercial brewery in North America was built in 1632 by the Dutch West India Company in Lower Manhattan, on what was then known as Brewers Street.
-Early brewing in the colonies followed European traditions and was closely tied to daily life.
